Jawn Murray’s AlwaysAList reports the change of heart came amid a flood of calls to its main phone line and e-mails to its website, not to mention calls to high-ranking BET executives from many top Gospel artists.
An executive with the channel anonymously revealed that BET’s previous decision to cancel “COG” had nothing to do with ratings. It was strictly based on the show “not being profitable.” In addition to great ratings, “Celebration of Gospel” spent 14 consecutive years being the number one gospel/religious telecast on TV.
News of the annual special’s cancellation, which surfaced earlier this month, was confirmed when the “COG” was not mentioned among BET’s list of returning mega-specials at the network’s upfront presentation to advertisers in New York.
“It was simple, the sales team said they couldn’t sell the show because it was a gospel show and without those big sponsorships, the show cost money to produce but didn’t make money for the network,” the source explained to AlwaysAList. “But BET never imagined ending this show would cause the outcry that it received from the viewing public and have decided to see if they can make things work.”
Backlash against BET for cancelling “COG” proved to be too much to handle has the channel privately told several artists that its salute to Gospel was omitted from the upfront presentation because “it was moved to a new month.” Despite this, BET’s other award show special, “Black Girls Rock,” was highlighted for advertisers and the media at the upfronts despite being moved to a new month.
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