Beyoncé at a Pepsi photo shoot in October. The images will appear early next year as life-size cardboard cutouts in stores.
Talk about what a way to close out 2012 BIG!!!!
Singer Beyoncé Knowles and Pepsi have agreed to a $50 million endorsement deal, according to the New York Times.
The agreement includes promotional appearances, a new commercial and an investment into a few of Beyoncé’s creative projects.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”